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TIME: Almanac of the 20th Century
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TIME, Almanac of the 20th Century.ISO
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1990
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90
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jul_sep
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0903542.000
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1994-02-27
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<text>
<title>
(Sep. 03, 1990) Died:B.F. Skinner
</title>
<history>
TIME--The Weekly Newsmagazine--1990
Sep. 03, 1990 Are We Ready For This?
</history>
<article>
<source>Time Magazine</source>
<hdr>
MILESTONES, Page 72
</hdr>
<body>
<p> DIED. B.F. Skinner, 86, a pioneer of behaviorist psychology;
in Cambridge, Mass. Skinner advanced the concept that human and
animal behavior can be shaped almost exclusively by the effects
of stimulus and positive and negative reinforcement. In a
series of laboratory experiments, he conditioned rats to press
levers and pigeons to play table tennis by rewarding them with
food. These feats occurred in the now famous "Skinner box," a
soundproof enclosure with a food dispenser that a rat could
operate by pressing a lever, and a pigeon by pecking a key.
Skinner later applied his concept of programmed instruction to
classroom teaching to improve students' reading, math and other
skills through the reinforcement of praise. In his writings,
including Walden Two and Beyond Freedom and Dignity, he called
for restricting many individual liberties so that a Utopian
society based on his principles of social engineering could be
created.
</p>
</body>
</article>
</text>